Conferences

Keynote Speaker @

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Marketing Afterworks Talks

// Porto | 2026
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Marketing Strategies in Nutrition

// Faculty of Medicine, University of Porto | 2026
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APPM Marketing Leaders Talks.

// Centro Porsche Porto | 2026
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đ—–đ—źđ—œđ˜€đ˜đ—Œđ—»đ—Č đ—Łđ—żđ—Œđ—·đ—Č𝗰𝘁. Where leadership meets real complexity.

// Porto Business School | 2026
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Humanizing hospitals through humor

// ULS Matosinhos | 2026
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One day RP Health Communication

// Maia University | 2025
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Climutua Brand Strategy 

// Matosinhos | 2025
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Health Marketing: Customer Experience

// APPM Viseu | 2025
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APPM Health Marketing Conference

// SĂŁo JoĂŁo Porto | 2025
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Relational Marketing Summit

// Portucalense University | 2025
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MBA Inspirational Talks

// Porto Business School | 2025
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Health Management Talks

// Coimbra Medicine University | 2025
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Digitalidade

// PodCast Zeeko | 2025
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Marketing Research & Analytics Conference

// IPAM | 2025
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Marketing & Business Summit

// IPAM | 2025
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APPM Health Marketing Conference

// SĂŁo JoĂŁo Porto | 2024
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ESADE Alumni Porto Talks

// Porto | 2024
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APPM Marketing Storm

// Porsche Porto | 2024
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The Intelligent CX Revolution

// Hamburg | 2024
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Webcomum Tech Talks

// Porto | 2024
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LGG Advisors Conference

// Porto | 2023
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Lessons for the Health Master 

// Porto | 2023
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Wire Academy

// Porto | 2023
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Consumer Behaviour @IPAM

// IPAM | 2023
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Customer Journey in Health

// FCNAUP | 2022
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Brands that support People

// ESEC | 2022
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How to build a Strong Brand

// Onya | 2022

Marketing Budgets - Challenges and Opportunities 

//Digital Marketing Leaders Club | 2022
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Medicine & Communication

//ICBAS University | 2022
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Management Health MBA

//Fernando Pessoa University | 2022
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SĂŁo JoĂŁo Case Study @IPAM

//IPAM | 2022
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Communication & Press Challenges

// NewSchool | 2021
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Communication & Marketing Strategies

// ISCAP | 2021
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FiGroup: Digital Trends in the Health Sector

// FiGroup | 2021

Cnem: Marketing Challenge in Health

// ANEM | 2021
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“iMed: Marketing in Healthcare"

// NOVA University | 2021
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“Crisis Communication. A hospital open to the community."

// Minho University | 2021
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"Communication in the Health Sector: Challenges & Opportunities"

// CatĂłlica Porto Business School | 2021
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Listen Here

"Communication & Marketing to ANEM Leaders"

// ANEM | 2021
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“MedScoop - Challenges about Marketing & Leadership”

// ANEM | 2020 / 2021
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"The Future of Health Care in Communication & Marketing"

// www.thefutureofhealth.care | Amsterdam | 2020  

“Business & eCommerce, Trends & Challenges”

// ISCAP Porto | 2020
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“New Trends in Digital Marketing"

// ISVOUGA | 2020
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“A new Challenge to a new Future"

// eHealthSummit | Lisbon
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“Share life, join the tribe"

// International Youth Conference | Aveiro
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“Marketing Strategies"

// AtUAliza.te Marketing Conference | Aveiro
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“Managing Health Marketing"

// Faculty of Medicine | Porto
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“Communication & Marketing in the Health Sector”

// ISCAP | Porto
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“Social Media Marketing”

// ANEM | Coimbra
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“Creative Colab with Thomas Seymat”

// UPTEC/PINC | Porto
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“Networking & Marketing”

// SLOWNetworking | Porto
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“The future of Communication”

// HOPE | Finland
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“How to give power to the Customer”

// ACREDITA-TE | Porto
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“Challenges in Branding”

// FPCEUP | Porto
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“Marketing for Pharmaceuticals”

// FFUP | Porto
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“Marketing Case Studies”

// ISMAI | Porto
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“Advertising in Health Products”

// ICBAS/FFUP | Porto
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“@ International Forum on Marketing & Communication”

// Palais des CongrĂšs | Paris
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“How to Create Valuable Brands”

// ME2MED | Porto
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“How Social Media Transform the World”

// SocialMediaDay - Mashable | Porto
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“Database Marketing Management”

// ISMAE | Porto
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“Marketing with results”

// CatĂłlica Porto Business School | Porto
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“Marketing Management”

// IPAM | Porto
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"Forum Novartis Communicators"

// Beloura | Lisbon
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“1st Health Communicators Conference"

// SĂŁo JoĂŁo | Porto
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Mentioned @

// 19th National Conference on Health Economics

// INSEAD Business Sustainability Programme, Fontainebleau

// TedX Porto 

// Dia Digital e TelesaĂșde, SPMS, Porto 

// Marketing challenges and opportunities in car distribution @ Braga

// À mesa com a Mudança, Susana Coerver, Porto

// Websummit, Lisboa

// Happiness Camp, Lionesa Business Hub, Porto, Portugal

// QSP Summit @ Exponor

// 3Âș Encontro Anual de Data Science Applied to Marketing, IPAM  

// XI FĂłrum SaĂșde para o SĂ©culo XXI, Health Digital Transformation, Portugal

// IA na Transformação do Marketing: Personalização, Automação e PrevisĂŁo, IPAM

// APDC - 33rd Digital Business Congress, Lisbon, Portugal

// Storytelling and connecting with consumers, Marss, Amsterdam

//  Summit Marketing & Business Perspectives - Fostering AI, Porto

// Digital Marketing Leaders Member, mClub, Singapore 

// Brand Positioning, New York Business Solutions, NYC, USA

// Creating a Winning Customer Experience, Standford Business School

// International Marketing: How to Handle the Challenges in a Globalized World with Peter George Kirby Higgs

// Lead Without a Title – Winning Leadership Lessons to Build a Great Organization, with Robin Sharma, Lisbon, Portugal

// NYC Business, Fashion Institute of Technology, NYC, USA

// Marketing & Strategies - Professionnels Du Marketing Digital, Paris, France

// Adobe Summit, London, UK

// 1st ALUMNI INSEAD ‘15 Meeting, Lisbon, Portugal

Participant @

// Communication workshop @DireçãoExecutivaSNS

// Websummit 2025

// Generative Artificial Intelligence, Boomer, Porto

// 1st National Health Management Congress @ FMUP

// Byron Sharp - How Brands Grow 

// EMC Webinar - Grow your brand and gain more buyers

// AI for Academic Research, IPAM, Porto

// CoreMedia Connect, Hamburg

// TefHealth, Casa da MĂșsica, Porto

// INSEAD, Digital Health Strategies for Market Access, Fontainebleau

// Webinar Comunicar Mutualidades

// 3rd Marketing & Business Perspectives Summit, IPAM, Porto

// 5 Years of SPMS - Digitizing Healthcare, Transforming the Future, Lisbon

// Cyber Security Crisis Communication Strategy, ENISA, Estoril, Lisbon

// IPAM Online Talks, Porto

// Economia e gestĂŁo da SaĂșde, FMUP, Porto

// Metaverso Week, Madrid Content School, Madrid, Spain

// eConsultancy Annual Marketing Conference, London, UK

// eHealth Sessions 4, CHUC, Coimbra

// HealthCluster: Meetings with Innovation in Health, Porto, Portugal

// Digital Trends, from Marketing to Artificial Intelligence and e-Commerce, Lisbon, Portugal

// “Building the Future” the Future of Digital Transformation, Altice Arena, Lisbon, Portugal

// Medical Tourism & Health Marketing in the World, Medical Tourism Association, Lisbon, Portugal

// Adobe Summit, London

// The Master Algorithm: How the Quest for the Ultimate Learning Machine Will Remake Our World”, Pedro Domingos, from the Dept. of Computer Science & Engineering of the University of Washington , PBS, Porto

// Marketing and Innovation in Sports”, Luis Vicente, AEP, Porto, Portugal 

// “Media Inbound”, Dan Costa, Editor-in-Chief of PCMag.com, Porto, Portugal 

// “Talent Connect - LinkedIn” - with CEO Jeff Weiner & Head of Product, Eddie Vivas, Las Vegas, EUA 

// International Conference - “Corporates are the Future but the Future is not Corporate - Unlecture with Robert Phillips” - Porto Business School, Porto

// eMarketing & Strategies Clients - Le Salon Des Professionnels Du Marketing Digital - Versailles - Paris

// International Forum on Quality & Safety in Healthcare, Palais des CongrĂšs - Paris

// Brand Equity in the Medical Travel Market with Ilan Geva, FĂłrum Portucalense

// Mobile Health Seminar - New ways to look to health solutions- SaudeCuf, Lisbon 

// “Marketing International: how to handle the challenges in a globalized world “, Católica Business School, Porto, com Peter George Kirby Higgs, ex- Pepsi Cola Marketing Director

// “Big Data and Marketing current challenges“, Porto Business School, Porto

// “The health insurance system beyond 2014”, ENSP, Portuguese Government, FMUP, with Dr. Paulo Macedo, Health Minister

// Webinar “Facebook for Business”, with Heidi Sullivan, Senior Vice President, Digital Media

// Forum “Access to information in the Health Business”, CHUSJ, Porto

// Workshop “How to handle conflicts and communicate bad news”, PfizerAcademy, AEP

// 12Âș Get Together - “Innovation in Internal Communication”, Porto

// Workshop “Hospital Branding”, PfizerAcademy, Oeiras

// Workshop “Strategic thinking and decision making” with Dr. Manuel Delgado, PfizerAcademy, AEP

// Seminar “The sustainability of the national insurance system and hospital management efficiency: Mission impossible” with Dr. Hugo Meireles, Católica Business School2012

// QSP Summit, Exponor

// III Communicators Forum and Hospitality Sector

// World Marketing Forum 3.0, CCB, Lisboa

// Sustainability Solutions for Business and the World, Porto Business School, Porto (with Gregory Unruh)

// Marketing Seminar ISCAP, Porto

// Seminar “The Coca-Cola Shopper 360Âș”, EGE, Porto (with Elizabeth Toller)

// International Marketing Congress, APPM, Lisboa

// 6Âș Seminar about Child Marketing, Casa da MĂșsica, Porto (with David Buckingham)

// Sports and Health, Fundação Cupertino Miranda, Porto (with André Villas-Boas)

// Competitive Intelligence – a Strategic Solution, Porto Business School, Porto

// Blended Marketing, EGE, Porto

// I Conference of National Leaders, Lisbon (with Peter Bluckert)

Supervising @

PhD’s and Masters

https://orcid.org/0009-0009-8423-4798
// Optimizing the user experience in the "My SĂŁo JoĂŁo" App, Teresa Mendes, IPAM

// Hospital administration and management, crisis management, innovative technologies, digital health, Ines Romeira, ICBAS

// Strategic Public Relations Management, David Morgado, ESCS

// The Communication Behavior of Large Hospitals, Chantal FalcĂłn, ICBAS

// Digital communication as a driver of campaign success, Carlos Bessa, DGC

// Communications offices of Portuguese central hospitals: organizational added value and challenges in strategic communication, AntĂłnio Rodrigues, CHUC

// Business plans and strategic studies of companies, Carlos Cunha, DGC

// Strategic marketing in large corporations, Diogo Novais, DGC

// Brand planning and implementation skills, Elsa Moreira, FEUP

// The Press Office at SĂŁo JoĂŁo, Olavo Pinto, FLUP

// Communication Sciences: Journalism, Consulting, Multimedia in large hospitals, Ana Moreira, FLUP

// Marketing in healthcare institutions, Tatiana Maia, FLUP

// The dimension of journalism in large institutions, Helena Peixoto, FLUP
Disrupt. Grow. Change. Repeat.