// Media
Communication
Communication: the heart bump of every company
Good communication requires great planning and analysis, as well as close collaboration with specialists and all stakeholders. A careful interpretation of the information is necessary as it is often highly specialized.
// What is done
Real connection.
In order for the relationship between the person being consulted (company, institution, client) and the media to be optimized, seeking to be as advantageous as possible for the person being consulted, the communication professional must, primarily, know the stakeholder routines, the different publications the medium in which it operates, its specificities and the structure for selecting news.
The communication professional must be aware of the information of importance to readers and its news factor, but, in addition, he must also be aware of what is news-value for the media.
01
Internal and External image
Reinforce the favorable image of the company among the target audiences, employees, partners, media, other institutions and public opinion
02
Add Value
Promote the brand and all its brand-projects as associated with great value, reflecting its real dimension, always connected with quality service and focused on excellence
03
Capitalize
Capitalize on information derived from the company's activity, such as new actions, innovations, performance, projects, investments, growth and expansion strategies, partnerships, conferences, social events, awards, among others
04
Promotion
Promote actions where it is intended to position itself as a national and international reference
05
Publicize
Promote and publicize all actions and events where it collaborates and adds value
06
Relationships
Ensuring efficient and permanent communication with the media
// Approach
Planning Actions & Press Office
To get a company's communication set to have a unitary, harmonious and identifiable style, is to start making them effective, for that, some basic procedures are necessary for good communication with the press.
The information conveyed by the media must meet the needs and expectations of citizens. It is through the way they recreate and disseminate reality that social processes develops.
Media coverage by the press affects the way the citizen understands the world, it models the formation of opinions and influences subjective conceptions of reality.
If we consider the number of users, Facebook is today the 4th largest country in the world. Information is shared, commented on, reproduced very easily.
On the one hand, this situation gives citizens a voice in the media, allowing them to better choose the subjects that interest them, thus fulfilling their informational expectations.
On the other hand, citizens will demand greater transparency, rigor and quality from all social structures.
Institutions have to adapt to this process, otherwise they will lose their citizens and lose credibility and competitiveness.
01
Press-Releases
Press-Releases: production and development of news facts
02
Monitoring
Sensitization and monitoring of different actions, enhancing the news factor of way to bring them even closer to the Media
03
Relation
Media Preparation and Advice - Press Conferences, Interviews and Promotion of Informal Meetings involving social communication
// Business Methodologies
Sustainable Results
