“The best creative directors are incorporating and integrating data and media“
#8
The Economist
#7
Pepsi
"The ability for a group of people to do remarkable things hinges on how well those people can pull together as a team."
#6
Spotify
A creative director has to consider many more aspects of an ad now, along with all the traditional visual components: · Who’s viewing the ad? · What are their interests? · What sorts of engagement options within the ad might appeal to them?
#5
Dove
#4
WWF
It’s no longer enough to simply deliver the viewer a call to action at the end of the ad and then a chance to click through.· Who’s viewing the ad? · What are their interests? · What sorts of engagement options within the ad might appeal to them?