// Experience
Brand Design
Create Brands people cant’s stop thinking about.
We identify and express the unique role brands can play in the lives of their audience and within culture at large. We imagine and bring to life new products and services that resolve human needs, harness cultural movements and leverage company assets.
// What is done
Leading brands are driven by their desire to be useful, to create products, tools and services that actually solve customer problems, and to use their marketing to serve and not just sell.
Yes, the world in which brands exist is in a state of flux. Yes, we receive five times more information every day than we did 30 years ago. Yes, technology has profoundly changed how we interact with the world around us. Yes, customer expectations have transformed, and attention is harder to capture. Yes, we live in an era of category-of- one brands like Google and Amazon that dominate their respective sectors and become the anchor points for entire ecosystems of other players.
01
Clarity
Clarity internally about what the brand stands for in terms of its values, positioning and proposition. Clarity too about target audiences, customer insights and drivers.
02
Commitment
Internal commitment to the brand, and a belief internally in its importance. The extent to which the brand receives support in terms of time and influence.
03
Governance
The degree to which the organization has the required skills and an operating model for the brand that enables effective and efficient deployment of the brand strategy.
04
Responsiveness
The organization’s ability to constantly evolve the brand and business in response to, or anticipation of, market changes, challenges and opportunities.
05
Authenticity
The brand is soundly based on an internal truth and capability. It has a defined story and a well- grounded value set. It can deliver against the (high) expectations that customers have of it.
06
Relevance
The fit with customer/consumer needs, desires, and decision criteria across all relevant demographics and geographies.
07
Differentiation
The degree to which customers/consumers perceive the brand to have a differentiated proposition and brand experience.
08
Consistency
The degree to which a brand is experienced without fail across all touchpoints or formats.
09
Presence
The degree to which a brand feels omnipresent and is talked about positively by consumers, customers and opinion formers in both traditional and social media.
10
Engagement
The degree to which customers/consumers show a deep understanding of, active participation in, and a strong sense of identification with, the brand.
// Approach
Organizational Strategy & Design
We unearth the purpose that sits at the heart of a company and transform organizations to realize new visions for the future. We help businesses grow even when times change by better connecting brand purpose to everyday experience.
01
Strategy
We work with clients to develop new strategies for growth, designed around their Brand Purpose.
· Growth Strategy
· Brand Strategy
· Innovation Strategy
· Customer Experience Strategy
· Data Strategy
· Research
02
Design
We bring Brand Purpose to life through impactful work across all communications touchpoints.
· Experience Design
· Design Language Systems
· Brand Identity and Naming
· Websites & e-Commerce
· Native Applications
· Retail Environments
· Packaging
03
Marketing
We combine brand stewardship with science and execution to deliver conversion-focused marketing solutions.
· Campaign Development
· Advertising
· Communications Planning
· Media Planning
· Content Strategy
· Performance Marketing
· Social and Influencer Marketing
· Public Relations
· Measurement and Reporting
· Testing and Optimization
04
Implementation
We translate Brand Purpose into user-centric experience innovations throughout the customer journey.
· CRM & Marketing Automation
· Data, Analytics & Dashboards
· Content Production
· Interactive Production
· Event Production
· Film and Photo Studio
· Print Studio
· Post-Production
· Full Stack Development
· Prototyping
· Quality Assurance
// Business Methodologies
Brand Building
