Words.

Base_Raw_brandbuilding

Social Media Marketing

A never ending challenge for premium strategies.

Preface to Jorge Remondes' book on Social Media Marketing
Read now >
Base_Raw_brandbuilding

Brand Reputation

How to build a Strong Brand. The São João Case.

Interview by Onya. Listen on Spotify.
Listen now >
Base_Raw_brandbuilding

Global Strategy

Learn about my work routine in São João

Interview by Wiremaze
Listen now >
Base_Raw_brandbuilding

Crisis Communication

Inside the communication of the largest hospital in the North of Portugal

View PDF here >
Base_Raw_brandbuilding

Communication & Marketing

The Future of Health Care

Podcast to www.thefutureofhealth.care about "The Future of Health Care in Communication & Marketing”.
Listen now >
Base_Raw_brandbuilding

Covid-19

This is “on the record"

All crisis management and communication manuals in times of crisis were sold out in the first few weeks.
Read now >
Base_words_peoplebrands

People and Brands

The new paradigma

There is a dynamic that is changing the very nature of brands, and the paradigm of how they are built and grown.
Read now >
Base_words_peoplebrands

Connect the Dots

The Orbit View

We must create Brands people can’t stop thinking about.
Read now >
Base_words_iconicmoves

Iconic Moves

We need Brand Change

The past decades have seen the vast majority of organizations focus predominantly on an ongoing improvement of their promise, processes, and delivery. 
Read now >
Disrupt. Grow. Change. Repeat.