The combination of cloud computing, algorithmic automation, and ubiquitous data has created a world in which people now expect frictionless interaction and personalized products, services, and experiences. I believe Digital Marketing (and communication) should work the same way - for advertisers and for consumers.
We must be ready for the challenges of communicating with consumers in today’s complex, competitive, and constantly changing media ecosystem. The full service media is defined by an approach to strategy, analytics, and experience grounded in data and dedicated to delivering value through innovation.